Ready To Trash Your Website?
Oct 10, 2006 business, marketing, small business marketing, web design
Ready To Trash Your Website?
Do you really need your website? Is it truly an asset, or is it just another expense? If it’s just a liability, are you ready to get rid of it? Let’s face it…no business really wants a website. After all, a website is just another expense that any smart business owner would rather avoid…and I applaud him for it. I don’t even think every business needs to have a website. “Stop wasting your money!”
So now you’re asking, “Why is he saying this? After all…he builds websites.” Well, to an extent that is true. I spend some of my time building websites. But that’s not really what I do.
Just Another Expense
You see, the fact is that most businesses out there already have a website, and some of them are pretty good. However, most of them end up as another expense that the business just can’t afford. It doesn’t generate revenue, it doesn’t bring in any business, it hardly even has any traffic. If this is the situation your business is in…GET OUT! Stop pouring your precious capital down the drain! Shut your site down forever….or convert it into an asset.
Can You Turn It An Asset?
A well designed and well marketed website can be an extremely valuable asset to your company. But you must treat it as such. Simply creating a website will not bring in more business, no matter how pretty it is. Most website designers are just that, designers. They have no idea how to make your site successful, (most don’t even know how to tell if a site is successful,) they just come up with attractive designs, then build them.
Any Twelve Year Old can Create A Website
These days, almost anyone can create a website. Just hire a local teenager. He’ll download some open-source software or buy a template and get going. But be aware, by the time he’s finished with your website, you’ll have spent much more time and money than you anticipated and the site will be a homely-looking, cash burning expense.
How To Choose The Right Website Developer
When looking for a developer, find one that knows how to monitor your site’s success and make the adjustments necessary to make your site even more successful. This means using a combination of analytics tools, online advertising, a content management system, graphic design, and more.
Tip: Ask your website developer for your website statistics…and let me know what you find out.
You need a developer who can execute all of these critical website creation tasks: 1) conception; 2) design; 3) creation; 4) maintenance; and, 5) optimization. If your website developer does all of these tasks – and does them WELL – only then will you have the valuable partner that your business needs to thrive in the competitive world of online marketing. He will be able to help lift your business to the next level.
3 Requirements for Turning Your Website Into An Asset
- To be successful online, you need to have:
- An Online Marketing Strategy. To be successful online, you need to have an online marketing strategy.
- How will you send traffic to your site? brochures? letterhead? business cards? online advertising?
- Do you have a budget for generating site traffic?
- How will you want the website to compliment your other business activities?
- Specific Purpose. Decide on a particular purpose for your website.
- Is your site’s primary purpose to generate leads? serve as a brochure? sell a product?
- Look at the sites of your competitors. What do you like? What don’t you like?
- A Competent Developer. A competent developer is one who:
- understands your business’ needs
- understands your customers
- knows how to monitor your site’s success (traffic patterns, user data, etc.)
- knows how to use the information gathered above to adjust your website for your particular visitors. If your designer just wants to jump in and start designing, step away slowly. Make sure they adequately understand your needs so they can develop a customized solution.
Contact us today for a (no cost) tool to help you develop the 3 areas above.
Tags: growth
January 7th, 2011 at 11:43 pm
Its like you read my mind! You seem to know a lot about this, like you wrote the book in it or something. I think that you could do with some pics to drive the message home a bit, but instead of that, this is excellent blog. A fantastic read. I will definitely be back.Regards, you can always check my website to posicionamiento web
March 10th, 2011 at 2:57 pm
Can I just say what a aid to find somebody who really knows what theyre talking about on the internet. You undoubtedly know find out how to convey a difficulty to gentle and make it important. More folks must read this and perceive this aspect of the story. I cant consider youre not more popular since you positively have the gift.
March 14th, 2011 at 11:16 pm
high quality erotic photography is over at Metart. every day with new nude photos of their models. everyone knows suggest checking out
March 17th, 2011 at 10:34 am
im trying hard to make it as a model but im in college atm studying writing as a back up. I also adore Nicki Minaj!
April 30th, 2011 at 2:29 pm
Hello! I could have sworn I’ve been to this blog before but after checking through some of the post I realized it’s new to me. Nonetheless, I’m definitely glad I found it and I’ll be bookmarking and checking back often!
April 30th, 2011 at 2:37 pm
I’m having a problem adding images to the slider.Don’t see ‘Design’ in admin panel, I found ProMag Options in ‘Appearance’Is it the same thing? Can you help? I need configuration instructions.
July 23rd, 2011 at 5:25 am
Nice!…
Very informative and all around awesome blog !! I couldnt have wrote this any better than you if I tried super hard hehehe!! I like your style, it’s quite unique & refreshing to say the least!! Well once again I am very impressed and just wanted to co…
August 1st, 2011 at 1:39 pm
Just right factors?I might be aware that as any person that actually does not compose about blogs a lot (in reality, this may be my first placed), I don’t think the time period ;lurker’ is quite turning into with a non-posting readers. It’s no longer your mistake at all , however possibly the blogosphere might get any their hands on a better, non-creepy determine for your 90% individuals who experience checking articles .
August 2nd, 2011 at 11:40 am
Is it possible to information me with a few tips about how you made this web site look this amazing, Id enjoy it!
October 24th, 2011 at 1:26 am
can’t wait to see you guys here in Houston!! just need the date so i can get my tickets :> hope you have fun in all these cities and states WOO HOO
November 20th, 2011 at 3:32 am
Thank you lots for the weblog. Fantastic.
December 7th, 2011 at 9:42 pm
interfaceine
December 15th, 2011 at 8:20 pm
Hello There. I found your blog using msn. This is an extremely well written article. I’ll make sure to bookmark it and return to read more of your useful information. Thanks for the post. I will definitely return.