A New Day
Mar 8, 2007 small business marketing
Okay, so I’m going to try something new. It’s called “blogging”. I’ve been running this blog for quite a while now but haven’t posted to it as diligently as I should. I think its because I’ve tried to hard to carefully sculpt each posting and make it perfect.
Forget that.
From now on, I’m going to add smaller gems of marketing wisdom more often. In fact, here’s one for you now…
I can’t lie, I didn’t come up with this on my own but JibberJobber posted some great ideas yesterday about Blogging Without Blogging. Basically what it comes down to is this:
The Problem
- Everyone knows that blogging can really improve your site’s traffic, your image, etc.
- But many people (business owners) still don’t blog. They just don’t have the time to put into another big, long-term project. (Committment issues?)
- Therefore, they don’t reap any of the benefits.
The Solution?
Read other relevant blogs and add comments to them. Make sure to include a link to your own domain name in them. Make sure your comments add value and are not just “comment spam”. This way, you reap some of the benefits of blogging without the committment issues.
Give it a try and tell me what you think.
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