Nessie and You
May 31, 2007 Uncategorized
What does the Loch Ness Monster have to do with running a small business? Everything.
You see, nobody really knows if the beast is real or not. Many people have claimed to see her through the years. Even today, new videos are emerging claiming that Nessie is real. But none of that really matters. That’s right…it makes no difference if there’s really an animal there or not…what matters is the buzz.
Business owners are constantly talking about the power of word-of-mouth (WOM) marketing. Truth is, there’s no such things as word of mouth marketing. Why? By definition, “marketing” is a controlled communication. Sure WOM communication exists and that is surely very powerful. But, marketing’s role is to seed individuals with the tools they need to effectively communicate through WOM. Do that right, and you’ll be on your way.
Tags: Buzz Marketing, Loch Ness, Loch Ness Monster, myth, rumor, rumour, urban legend, viral marketing
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