Get a Little Controversial
Jun 1, 2007 business, small business marketing
Yesterday, Google released Street View, a controversial feature of Google Maps that lets you really explore a city as if you were walking down the street there. It doesn’t sound like a big deal but some people have complained about individuals, license plates, etc. showing up in the photos.
Now I’m not here to discuss the ethics of showing people on the internet. This little project has generated tons of news coverage for them. Go ahead, flip on CNN, Fox News, whatever your flavor. I promise it won’t be long before they start talking about Google’s Newest Blunder. But look what this has done for Google. With almost no effort on Google’s part, millions of people have been notified about Big-G’s newest product. And a large portion of them will likely browse out to it and try it out. That’s exactly what Google wants.
So how can you make this work for you?
While I don’t recommend tarnishing your company’s good name, I do recommend doing something different…something that will get attention. For example, my company is contemplating allowing our clients to underpay us if they’re not satisfied with our services. It’s controversial in a great way. In fact, when most people hear the news, they’ll likely not believe it. They’ll think there’s a catch. But they just might spend a minute or two looking into it.
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