Leave your personality at the door
Jun 26, 2007 business, marketing, small business marketing
Who decided that companies can’t have a personality. Sure if you’re selling a product or service directly to consumers (read: families or individuals) you can do funny stuff like pick on cavemen or throw a truck down a mountain. But for some reason, if you’re selling a service to another business, you’ve got to drown your sense of humor and start using words like, “actionable solutions” and “return on investment”. Are there not people working for these companies that might actually appreciate some humor now and again?
I’m interested in your thoughts. Are there any business-to-business companies out there that still have a sense of humor?
Tags: pensive thoughts
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