Should Have a Business Plan?
Jul 25, 2007 business, small business marketing
Absolutely. Good post on why you should have a (simple) business plan.
Tags: growth
I’ve solved the world’s problems
Jul 6, 2007 Uncategorized
The reason there’s so much unhappiness and pain in the world today is because everyone is out for himself, looking out for number one.
Last weekend I was driving from Salt Lake City, Utah up to Idaho Falls, Idaho. SLC has a high-occupancy-vehicle (HOV) lane running down the left side of the highway but it ends about 30 miles north of town. When it ends, all the cars that have been using it must merge into the regular flow of traffic. The problem is…they don’t. They cruise along the lane until the very last second and then have to wait for an opening big enough to merge into from a stop. If they had just merged before they knew they had to, traffic wouldn’t have to slow down for them. It causes everybody problems because they only care about going as far as they can in the fast lane.
Be careful that you’re not doing that with your marketing. Take the high road. Put the public good before your own. Brag about it if you have to. You’ll make everyone happier.
Tags: pensive thoughts
I’ve solved the world’s problems
Jul 6, 2007 Uncategorized
The reason there’s so much unhappiness and pain in the world today is because everyone is out for himself, looking out for number one.
Last weekend I was driving from Salt Lake City, Utah up to Idaho Falls, Idaho. SLC has a high-occupancy-vehicle (HOV) lane running down the left side of the highway but it ends about 30 miles north of town. When it ends, all the cars that have been using it must merge into the regular flow of traffic. The problem is…they don’t. They cruise along the lane until the very last second and then have to wait for an opening big enough to merge into from a stop. If they had just merged before they knew they had to, traffic wouldn’t have to slow down for them. It causes everybody problems because they only care about going as far as they can in the fast lane.
Be careful that you’re not doing that with your marketing. Take the high road. Put the public good before your own. Brag about it if you have to. You’ll make everyone happier.
Tags: pensive thoughts
Free Restrooms Inside
Jul 6, 2007 business, small business marketing
Why do so many stores have a sign that reads, “Restrooms are for paying customers”? Sure, I understand that it can be costly to have a bathroom that you need to maintain. But how much money do these same businesses spend just to get people into their stores? Then they discourage them from coming inside. It doesn’t make sense. Don’t dissuade these potential customers, welcome them.
If I ran a retail store, I would put a sign outside that said, “Free Restrooms Inside”. People who come into the store will end up walking past the clothes, or candy, or whatever I put in their path and some of them will end up buying something. Sure a few of them won’t buy anything…this time…buy they’ve come in and they’ll come back. The last thing I want to do is spend a bunch of money advertising my company and then make them feel unwelcome when they get there.
