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Burger King Disappointed Me

Aug 5, 2007 business, marketing

I’m no Burger King fanboy or anything, but I get a bit of a kick out of the creepy plastic dancing king. He entertains me.

So, after two and a half hours in the car yesterday, I decided that I wanted something to eat. I saw a billboard that said, “McDonald’s, next 4 exits”. I thought to myself, “McDonald’s is okay. I know it’ll be fast, I know exactly what to expect, but…if there’s a better option, I’ll go there.” Now, I would MUCH rather have a B.K. burger than a McD’s burger anytime so I was pleased to see a little combination Chevron/Burger King at the bottom of the offramp. I went there. BAD CHOICE.

It took me about 18 minutes to get through the drive-through! Now I understand that sometimes things are going smoothly. Maybe they’re short-staffed. Maybe they ran out of fries. Let me make it quite clear that the fact that it took me so long is not the main reason I’m disappointed. Here’s the main reason. When I finally did get up to the window, I asked the girl working what took so long. She just shrugged and said, “Training. Here’s your order.”

No apology. No “Thanks for Coming”. Nothing. Just pure apathy. Ok, so they’re training. They have to train at some point. I understand that. Unfortunately, they’re training all these new guys to be apathetic and rude. “Don’t you get it? You have a job because of me! You’re at my mercy. BE NICE.”

Next time, I’ll try Wendy’s.

This entry was posted on Sunday, August 5th, 2007 at 6:31 am and is filed under business, marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

4 Responses to “Burger King Disappointed Me”

  1. Urooj Says:

    August 8th, 2007 at 5:34 am

    Hahaha, Wendy’s will perhaps have a more empathetic approach. Good read. You’re now on my blogroll, whatever that means.


  2. Ryan Says:

    August 10th, 2007 at 6:20 am

    @Urooj: Thanks for your comment. Yeah, I seem to have better luck with Wendy’s. I’m also a big fan of their square burgers.

    A friend once criticized them saying, “There’s nothing natural about square hamburgers,” to which I responded, “There’s nothing natural about ground beef.”


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