Google has announced several upgrades to their popular Analytics application. On Tuesday, they announced a fresh new look for the program. It’s nothing drastic, but rather a bit of a clean-up job. It also seems to be a bit faster although I’m not sure if this was intentional or a happy side-effect of the redesign (or ‘realign‘ if you will).
On Wednesday – that’s today – they announced several additional functionality improvements including advanced segmentation, “motion charts”, adsense reporting, custom reporting. and an API.
Google’s new “Motion Charts” tool allows you to observe a particular keyword’s (or group of keywords’) performance over time. You have full control segmentation dimensions that are displayed as x- and y-axis, bubble size, bubble color, and motion over time. This gives the user unprecedented insight into a campaign’s performance and will be very useful to webmasters.
Segmentation has always been possible within Google Analytics, but you were limited to the slices that were already prepared. With their new Advanced Segmentation tools, you can choose a nearly infinite number of segments, filters, values, etc. And my favorite feature? You can save your segmentations for future use. Over the course of time, that will save hours of work and make it infinitely easier to draw useful insights from the data.
Have you ever wanted to see a particular report in Google Analytics but couldn’t figure out how to make Analytics show it to you? Me too. But the new Custom Reporting feature lets you create reports that contain only the metrics you want to see. Just define the metrics you want to analyze along with the dimensions you want to see. (If you want, you can even define sub-dimensions.) And like “Advanced Segmentation”, you can save all your custom reports for future use. See the video below for an example.
If you use Google’s AdSense program, today is a great day. Analytics now contains (or will soon contain… it’s rolling out slowly) new reporting just for you. Using the new functionality, you’ll have insight into a wealth of new data such as: AdSense revenue, AdSense revenue per 1000 visitors, # of AdSense ads clicked, # of AdSense ads clicked per visitor, AdSense CTR, and much more. You’ll be able to see which of your content generates the most AdSense revenue, and which of your referrers pushes the most profitable traffic. Combine all that with the new segmentation and reporting features, and you’re well on your way to optimizing your site for profitability.
For those of you who don’t know what an API is, it’s a way of extracting data out of a program (in this case, Google Analytics) for use in another program. By offering an API, Google is making it easier for developers to write programs that can extend the functionality of Google Analytics but providing additional services using the data from Analytics. This is great news for you. It means that soon, there will be even more ways to slice & dice your site’s information using data from Analytics.
What do you think of the new functionality (and more importantly, the new look )