Here’s one for the engineers

Oftentimes, engineers seem to get stuck in the mindset that if they just create a product/website/software/etc. that does everything it needs to do, it’ll be awesomely successful. Oftentimes the rest of us think of designers as being “nice to have”, that they can make things look nice but that they’re not entirely necessary. Not so.

I just stumbled across an article called “In defense of Eye Candy” that describes the supremely important role that designers play in the development of any product.  Watch the slide presentation, it’s fascinating.

If you’re still not convinced about the power of good design, check out this article at UX Magazine. Apparently the companies that invest in design also have the best stock performance.

Here’s one for the engineers

Oftentimes, engineers seem to get stuck in the mindset that if they just create a product/website/software/etc. that does everything it needs to do, it’ll be awesomely successful. Oftentimes the rest of us think of designers as being “nice to have”, that they can make things look nice but that they’re not entirely necessary. Not so.

I just stumbled across an article called “In defense of Eye Candy” that describes the supremely important role that designers play in the development of any product.  Watch the slide presentation, it’s fascinating.

If you’re still not convinced about the power of good design, check out this article at UX Magazine. Apparently the companies that invest in design also have the best stock performance.