I’ve solved the world’s problems
Jul 6, 2007 Uncategorized
The reason there’s so much unhappiness and pain in the world today is because everyone is out for himself, looking out for number one.
Last weekend I was driving from Salt Lake City, Utah up to Idaho Falls, Idaho. SLC has a high-occupancy-vehicle (HOV) lane running down the left side of the highway but it ends about 30 miles north of town. When it ends, all the cars that have been using it must merge into the regular flow of traffic. The problem is…they don’t. They cruise along the lane until the very last second and then have to wait for an opening big enough to merge into from a stop. If they had just merged before they knew they had to, traffic wouldn’t have to slow down for them. It causes everybody problems because they only care about going as far as they can in the fast lane.
Be careful that you’re not doing that with your marketing. Take the high road. Put the public good before your own. Brag about it if you have to. You’ll make everyone happier.
Tags: pensive thoughts
I’ve solved the world’s problems
Jul 6, 2007 Uncategorized
The reason there’s so much unhappiness and pain in the world today is because everyone is out for himself, looking out for number one.
Last weekend I was driving from Salt Lake City, Utah up to Idaho Falls, Idaho. SLC has a high-occupancy-vehicle (HOV) lane running down the left side of the highway but it ends about 30 miles north of town. When it ends, all the cars that have been using it must merge into the regular flow of traffic. The problem is…they don’t. They cruise along the lane until the very last second and then have to wait for an opening big enough to merge into from a stop. If they had just merged before they knew they had to, traffic wouldn’t have to slow down for them. It causes everybody problems because they only care about going as far as they can in the fast lane.
Be careful that you’re not doing that with your marketing. Take the high road. Put the public good before your own. Brag about it if you have to. You’ll make everyone happier.
Tags: pensive thoughts
Leave your personality at the door
Jun 26, 2007 business, marketing, small business marketing
Who decided that companies can’t have a personality. Sure if you’re selling a product or service directly to consumers (read: families or individuals) you can do funny stuff like pick on cavemen or throw a truck down a mountain. But for some reason, if you’re selling a service to another business, you’ve got to drown your sense of humor and start using words like, “actionable solutions” and “return on investment”. Are there not people working for these companies that might actually appreciate some humor now and again?
I’m interested in your thoughts. Are there any business-to-business companies out there that still have a sense of humor?
Tags: pensive thoughts
