Google Analytics gets an Enterprise Upgrade
Google has announced several upgrades to their popular Analytics application. On Tuesday, they announced a fresh new look for the program. It’s nothing drastic, but rather a bit of a clean-up job. It also seems to be a bit faster although I’m not sure if this was intentional or a happy side-effect of the redesign (or ‘realign‘ if you will).
On Wednesday – that’s today – they announced several additional functionality improvements including advanced segmentation, “motion charts”, adsense reporting, custom reporting. and an API.
Motion Charts
Google’s new “Motion Charts” tool allows you to observe a particular keyword’s (or group of keywords’) performance over time. You have full control segmentation dimensions that are displayed as x- and y-axis, bubble size, bubble color, and motion over time. This gives the user unprecedented insight into a campaign’s performance and will be very useful to webmasters.
Advanced Segmentation
Segmentation has always been possible within Google Analytics, but you were limited to the slices that were already prepared. With their new Advanced Segmentation tools, you can choose a nearly infinite number of segments, filters, values, etc. And my favorite feature? You can save your segmentations for future use. Over the course of time, that will save hours of work and make it infinitely easier to draw useful insights from the data.
Custom Reporting
Have you ever wanted to see a particular report in Google Analytics but couldn’t figure out how to make Analytics show it to you? Me too. But the new Custom Reporting feature lets you create reports that contain only the metrics you want to see. Just define the metrics you want to analyze along with the dimensions you want to see. (If you want, you can even define sub-dimensions.) And like “Advanced Segmentation”, you can save all your custom reports for future use. See the video below for an example.
AdSense Integration
If you use Google’s AdSense program, today is a great day. Analytics now contains (or will soon contain… it’s rolling out slowly) new reporting just for you. Using the new functionality, you’ll have insight into a wealth of new data such as: AdSense revenue, AdSense revenue per 1000 visitors, # of AdSense ads clicked, # of AdSense ads clicked per visitor, AdSense CTR, and much more. You’ll be able to see which of your content generates the most AdSense revenue, and which of your referrers pushes the most profitable traffic. Combine all that with the new segmentation and reporting features, and you’re well on your way to optimizing your site for profitability.
API
For those of you who don’t know what an API is, it’s a way of extracting data out of a program (in this case, Google Analytics) for use in another program. By offering an API, Google is making it easier for developers to write programs that can extend the functionality of Google Analytics but providing additional services using the data from Analytics. This is great news for you. It means that soon, there will be even more ways to slice & dice your site’s information using data from Analytics.
What do you think of the new functionality (and more importantly, the new look 
)
(via)
Tags: analytics, google, google analytics, redesign, search engine optimization, search marketing, sem, seo, web design, web development, website redesign
Adobe.com redesigned
Dec 8, 2007 Uncategorized
Okay I know I just barely posted about major sites that have redesigned but here’s another one to chalk up. Adobe.com. Problem is…they’ve screwed everything up. First, lets take a look at their old site.
Now there was nothing spectacular about this design, but it was clean and open. It offered lots of whitespace and felt balanced. You could get where you wanted to go and all the internal pages matched the homepage in personality.
But take a look at their new page. It’s large and imposing, it feels off balance, and you have to scroll way down to get past the huge video if you want to access the content.
Add to that the the internal pages each have their own style and you get a mishmash of disunity. C’mon Adobe, you’re supposed to be the masters of design. You can do better than that.
Tags: adobe, adobe.com, ugly website, web design, website redesign
