Web Site Optimization Services
You're getting visitors, now how do you get them to buy from you? Does a dark background work better than a light background? What about green "Buy Now" buttons versus blue "Add to Cart" buttons? Are you using too many images or not enough?
Sure you can guess what might work best, but in the end it's just a guess. Even following general best practices may not work for your specific visitors. What works for one site, may not work as well for another. That's why Starpointe helps you test your content and find out conclusively, what works the best for you.
Improve your site's effectiveness with Site Optimization
Here's how it works:
- We'll work with you to determine what to test. Red buttons vs. blue buttons? "Buy Now" vs. "Add to Cart"? An action photo of your product or a studio shot?
- We'll figure out how much traffic should see the test. 5%? 25%? 75%?
- We'll configure and run the test. Part of your visitors will see the regular content, the others will see the test content.
- Observe the results. After sufficient traffic has used your site, We'll provide a report of the results. Did purchases improve? Decline? Stay the same?
Using the results, we'll make solid, reliable recommendations for improving your site. You'll never be stuck guessing "What if...?" You can make decisions based on actual performance metrics and not just gut feelings.