Search Engine Marketing (SEM) Services
Before anything else, your site needs traffic. There are hundreds of ways to get visitors to your site, we'll focus on the following:
Pay Per Click (PPC) Advertising
Today, more people than ever are looking online for products, services, and information. Are they finding you? PPC advertising puts you in front of potential customers at the exact moment they're looking for you.
How does it work?
When you buy magazine or phonebook ads, you pay for your ad to appear to thousands of people who may never be interested in what you've got. But with PPC advertising, your ad only appears when someone searches for you. And even then, you don't pay anything unless they actually click the ad to visit your website. So instead of paying many thousands of dollars a year for an advertisement that may or may not work, you could pay as little as 5ยข for each person that goes to your website.
Concerned about the cost?
There's great news, with PPC advertising you determine your own budget. Don't want to spend more than $500 per month? Great. If it's working well, increase your budget. If it isn't, stop. There's no long-term commitment, you can stop any time.
Want to give it a try? Contact us and we'll work with you to develop a PPC advertising strategy.
Organic Search Engine Optimization (SEO)
PPC advertising will start driving traffic right away, but in the long run, you'll want to rank as well as you can in regular (unpaid) search results. (You don't want to have to pay for ALL your website traffic do you?) It's more difficult to accomplish and can take months to achieve but is totally worth it.
Fortunately for you, we know many of the magic ways to improve your search ranking and would love to help you.
Email Marketing
You know that it costs much less to keep a customer than to get a new customer. So how do you leverage your customer base? Email marketing is the answer. Email marketing is by far the most cost-effective method of marketing your company.
We can show you how to harness the power of your existing customer base to grow your business. And the best part is, you're serving your customers at the same time.
